DMS’s MEDIA PLACEMENT SERVICES

Direct Media Services (DMS) specializes in satellite and radio media tours (SMTs and RMTs); multi-city media tours (print, in-studio TV and radio); daily radio phoners; placing video news releases (VNRs)/ B-roll packages, and audio news releases (ANRs)--satellite feeds and hard copy one-on-one distribution via telephone/ pitch-calling, fax, and e-mail notification; special events; requests for coverage; and public service announcements --planning, placement, and distribution.

Media placement services also includes broadcast fax/e-mail distribution, client consultation, placement strategies, research, writing of notifications, follow-ups, and SMT/RMT on-site production and coordination.

DMS’s TARGET DATABASE

DMS’s extensive established broadcast and print contacts database is updated on a daily basis. It consists of local, national and international broadcast and print outlets and contacts including newsroom assignment editors, planning editors, producers, program producers and bookers, and talent coordinators.
DMS has created a unique "target" database. It includes target contact lists for entertainment, medical/science, consumer, fashion, travel/food, business/ finance, high-tech/computer, environmental issues, public affairs, and sports related SMTs, RMTs, VNRs and ANRs.

DMS’s MONITORING, DISTRIBUTION, AND REPORTING

DMS’s tracking and reporting services combines licensed electronic video tracking technology -- Sigma encoding, key word searches, and follow-up station phone calls to provide a comprehensive placement report complete with Nielsen audience figures and demographic profiles. Distribution services includes: satellite uplink, video and audio tape mailings, direct mail, broadcast fax/e-mail, and database management.

DMS’s MEDIA PLACEMENT TEAM

DMS’s media placement team is a combined "Think Tank" of fifteen publicists who have worked at TV and radio stations, nationally syndicated programs, and public relations firms. DMS has a consistent track record in booking interviews, and placing VNRs/b-roll, ANRs, and press releases with local, national, Spanish language, and international broadcast outlets.

DMS’S TRACKING, MONITORING AND REPORTING TEAM

Trained to serve our customers, our operations staff will work with you to ensure each project has the support and DMS staff necessary to make it a success. Direct Media will coordinate, traffic, train, and verify encoding integrity for every project. Our staff will review your project daily and compile a detail airing report that will be delivered to you via your preferred format. In addition, your DMS representative will personally review incoming data on your project and will keep you abreast of updates and patterns as well as alert you to any potential troubleshooting we suspect.